CLASHlove Where We Started
CLASHlove was founded in 1968 in New York City, born out of the energy and restlessness of a generation that was done with the status quo. Our founders wanted to make clothing that was honest — in its materials, its construction, and its price.
We opened our first store on Greene Street in SoHo. It was small, well-edited, and immediately felt like somewhere people wanted to be. Word spread. The regulars came back. And over the following decades, Impulse quietly became a fixture in the lives of people who cared about what they wore.







